Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Glen Grant is a world renowned Speyside distillery since 1840, and part of Campari Group since 2006. We are seeking an experienced and dynamic individual to lead the operations of The Glen Grant Visitor Centre, currently under renovations and slated to re-open in April’26.

The Manager of The Glen Grant Visitor Centre (“VC Manager”) will oversee all aspects of the Visitor Centre and deliver an exceptional guest experience that showcases the distillery’s history and whisky making excellence, to solidify The Glen Grant position as a luxury Speyside single malt and make it a key destination in Speyside, Scotland.

The VC Manager is in charge of people management, daily operations, compliance and financial goals, fostering a culture rooted in quality, superior storytelling and safety.

Responsibilities

Operations & Team Leadership
• Oversee daily activities of the Visitor Centre, ensuring seamless delivery of tours, tastings, retail shop operations and bar service.
• Build, coach and develop a motivated team (permanent & seasonal staff) alongside the Senior Supervisor and Supervisor.
• Ensure consistent brand standards across all guest touchpoints.

Commercial & Financial
• Manage the P&L, driving revenues from tours, retail and bar, and deliver on key financial KPIs.
• Identify opportunities to increase spend per visitor, conversion in retail and premium experience uptake.

Guest Experience & Brand Storytelling
• Guarantee that Glen Grant’s heritage, Single Malt production and brand values are authentically conveyed at every step of the guest journey.

Brand Events

• Support global brand team in the planning and execution of the The Glen Grant’s own impactful events and activations at the Visitor Centre, showcasing the brand's liquid superiority, heritage, craftsmanship, and unique attributes.

Health & Safety, Compliance & Group Standards
• Own the implementation and diligent management of all Health & Safety requirements, self-assessment questionnaires, and ensure strict compliance with Campari Group and The Glen Grant Ltd policies across operations, people and facilities. For this matter, the Plant Director and TGG Master Distiller will be the direct point of contact.

Reporting & Governance
• Maintain regular operational and financial reporting to the Global Brand Homes Director (solid line), ensuring alignment with House of Brands strategies and performance expectations.
• Collaborate closely with The Glen Grant Master Distiller to integrate Visitor Centre activities with distillery operations.

Local Community & Ecosystem
• Act as an ambassador for The Glen Grant, nurturing relationships with local tourism bodies, hospitality partners and community stakeholders to grow footfall and brand reputation.

Role Reporting

The VC Manager will report to the Global Brand Homes Director with dotted line to the Global Senior Director, Scotch & Jamaican Rums.

Direct Team

The VC Manager will have a team of 4 people on site:

Senior Supervisor

Supervisor

2 VC Guides

In addition, bar/mixology staff and seasonal guides will be hired on a need/seasonal basis.

Cleaning & maintenance will be carried out by an external vendor.

Key Relationships

Internal: The Glen Grant Master Distiller, Global Scotch Whisky Director and Brand Manager, Global Senior Director Scotch & Jamaican Rums

External: distillery visitors and HNWI clients, media.

Education/Professional Qualifications

University Degree preferred

Languages: High competency in spoken and written English;

Minimum of 10 years of experience in managing hospitality

Key competences and traits

In-depth knowledge of Speyside, local tourism flows, and the Single Malt Whisky category, including production, maturation, tasting and competitive landscape.

Proven track record in managing hospitality or premium retail operations.

Strong leadership, people development and daily coaching capabilities.

Strategic thinker with a creative mindset and passion for storytelling

Excellent communication and relationship-building skills; fluent English (other languages a plus).

Financial acumen to manage budgets and deliver on commercial targets.

Natural storyteller, passionate about creating memorable brand experiences.

Rigorous approach to Health & Safety, compliance and policy adherence.

Nice-to-have:

Existing network in Scottish tourism / whisky industry.

Experience with global brand homes or corporate brand environments.

Familiarity with multi-channel operations (direct retail, CRM, events).

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

Campari Group Jobs

Latest Jobs

Visitor Centre Manager - Glen Grant Distillery