Developing and executing a conversion-focused content strategy for FPSM’s UK and US properties identifying search opportunities to maximise traffic
Creating a content plan calendar to ensure timely and consistent delivery
Working closely with the SEO team to maintain Google rankings of key pages and identify new content opportunities
Working closely with the SEO team to ensure all content is produced within correct, optimised SEO and keyword structures
Managing the Casino Content Executive to execute agreed plan, and develop/maintain/optimise content
Ensuring all Casino operator Review content is continuously updated and performing strongly across SERP’s
Conducting regular audits to assess and improve the quality of the content across platforms
Identifying opportunities to maximise content across both Poker and Bingo verticals
Using analytics tools to track content performance and make data-driven decisions to enhance content effectiveness
Leverage defined conversion metrics to optimise page management by refining operator offers and placements
Collaborating with design team for visual content creation
Monitoring and reporting on site KPI’s and develop plans for growth or problem solving
Working with Marketing Operations team to ensure all content is correctly optimised with offers and conversion points

You will be accountable for:

You will be supporting:

Operations and commercial teams on site listings
SEO team with identifying new content opportunities
Affiliate and Monetisation Lead with identifying new product ideas and improvements
Design team on new Casino assets

Your Skillset:

Extensive experience in content writing, especially in the iGaming or entertainment sector, is crucial
Strong understanding of SEO practices, including keyword research, on-page SEO, and content optimization strategies to increase visibility and organic traffic
Experience in developing and managing content calendars and strategies to ensure consistent output and alignment with business goals
Proficiency in using analytics tools (e.g., Google Analytics, Ahrefs, or similar) to track and report on content performance, audience engagement, and conversion metrics
Ability to interpret analytics data to refine content strategies and improve overall performance
Previously worked in a role focused on Casino gaming and/or sports betting
Previously managed a team of content writers or freelancers
An understanding of the affiliate revenue model and a strong understanding of the Casino affiliate industry and landscape
Highly organised, with a strong attention to detail

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