Marketing Manager – Recruitment & Commercial Growth (1.0 FTE) (Permanent)

Application Deadline: 31 July 2026

Department: Business Development

Employment Type: Permanent

Location: Glasgow

Compensation: £47,192 - £50,233 / year

Description

We are seeking an experienced, strategic and results-driven Marketing Manager to lead the delivery of high-impact marketing activity that drives student recruitment, commercial income and participation in training opportunities.

Reporting to the Head of Corporate Communications, Brand & External Engagement, this is a pivotal role responsible for translating strategy into insight-led, performance-driven campaigns that support the College’s growth ambitions.

This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and is passionate about delivering measurable outcomes across both B2C and B2B audiences.

Closing date: 31 July 2026 at 11.59pm
After the closing date, candidates will be notified by email via the College online system if they have been invited for interview.

Interviews have been scheduled for: W/C 17 August 2026
Candidates will be invited to deliver a presentation and will be informed of the selected topic in the invitation. In addition, candidates will be invited to complete a task and will be notified of the topic on the day of the interview.

Pre-employment Checks
Employment at Glasgow Kelvin College is subject to successful candidates being eligible to work in the UK, receiving two satisfactory references and successfully joining the Protecting Vulnerable Groups (PVG) Scheme.

Key Responsibilities

You will take ownership of the College’s operational marketing function, leading the planning, delivery and evaluation of integrated campaigns across multiple channels.

Key responsibilities include:

Leading integrated, multi-channel marketing campaigns to support student recruitment, commercial training and income-generating activity

Driving learner recruitment across the full lifecycle – from awareness through to enrolment
Developing and delivering employer-focused (B2B) marketing campaigns to support commercial growth
Using data, insight and audience segmentation to inform targeted, effective marketing activity
Overseeing digital channels, content and CRM-driven campaigns, ensuring a strong online presence
Monitoring performance against KPIs and delivering clear reporting and continuous improvement
Providing leadership and direction to marketing staff or project teams
Acting as a trusted marketing adviser to internal stakeholders across the College

We are looking for a highly capable marketing professional with a strong track record of delivering impactful campaigns that drive growth.

Skills, Knowledge and Expertise

You will bring:

A degree in Marketing, Communications, Business or equivalent experience

Significant experience in a marketing role focused on recruitment, growth or income generation
Proven expertise in digital and multi-channel marketing, including analytics and campaign optimisation
Strong commercial awareness and the ability to translate insight into results
Experience of both consumer (B2C) and employer (B2B) marketing
Excellent communication, planning and stakeholder management skills
Experience leading projects or managing teams

Experience within the education, public sector or skills environment would be advantageous.

Benefits

Why work at Glasgow Kelvin:

Access to a generous Local Government Pension Scheme.
Hybrid working (dependent and the needs of the service).
Annual Leave – 33 days per annum plus 12 set public holidays.
Professional and personal development for all staff – we offer an extensive range of staff development opportunities and events to support you in your role, help you reach your full potential and plan for your future.
Cycle to Work Scheme.
Mileage Allowance – reclaimable for travel on College Business
Employee Assistance Programme –– a 24-hour service that supports your health and wellbeing.
Flexible Working and Family Friendly Policy – Flexible Working, Maternity, Parental, Paternity and Adoption Leave – enhanced entitlements.
Sick Pay – Enhanced entitlement above the national average.
Wellbeing – a range of activities to enhance and support your wellbeing, access to sports facilities and fitness activities.

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Marketing Manager – Recruitment & Commercial Growth (1.0 FTE) (Permanent)