Job Description
Purpose of the role
To drive the success of the commercial banking segment through market analysis, product development, sales and relationship management, risk management, and performance.
Accountabilities
- Execution of market research to understand the competitive landscape, identify market trends and opportunities, and develop strategies to capture market share within the commercial banking segment, taking into consideration industry, size, and growth stage.
- Development of appropriate pricing models for different products and services, ensuring profitability while remaining competitive in the market.
- Development, implementation and management of innovative financial solutions, services and products aligned to the banks objectives and are tailored to the commercial banking segment, including loan products, cash management solutions, and trade finance services.
- Identification and forging of strategic partnerships with other financial institutions, technology providers, or industry experts to expand product offerings and reach new client segments.
- Management of key stakeholder relationships within target companies to understand their needs and recommend appropriate solutions.
- Development and implementation of sales strategies including the establishment of sales targets, identification of sales channels to reach potential clients and objectives for loan terms to support the negotiation process and development of service agreements.
- Monitoring of key leading and lagging metrics such as new client acquisition, loan volume, revenue generation, and market share to assess the performance of the commercial banking segment. Funnel and journey optimisation are key to delivery of service and commercial performance.
Assistant Vice President Expectations
- To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
- Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
- OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
- Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
- Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
- Take ownership for managing risk and strengthening controls in relation to the work done.
- Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
- Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
- Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
- Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
- Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
Join us as an Acquisition Commercial Manager in either our Credit Cards or Unsecured Personal Loans teams, where you will be responsible for developing the financial plan and executing strategies to deliver against it by influencing the key commercial drivers. In this role, you will lead channel performance optimisation, manage strategic partnerships within the business and externally including aggregators, enhance customer acquisition strategies, and continuously improve digital journeys. You will own the end‑to‑end trading plan, developing and refining trading strategies to ensure alignment across products, customer segments, and channels, while delivering great commercial performance and assessing customer impact metrics.
To be successful as an Acquisition Commercial Manager, you should have:
Experience in financial services or a regulated environment, with an understanding of regulatory expectations and governance requirements - preferably in credit cards or unsecured personal loans
Solid commercial and financial acumen and natural curiosity with the ability to translate strategy into sustainable financial performance
Strategic thinking, with a proven ability to develop, assess, and adapt acquisition strategies in a dynamic environment
Highly developed analytical and problem‑solving skills, using insight and data to drive performance and decision‑making
Customer‑centric mindset, embedding customer outcomes and experience considerations into commercial decision‑making
Sound understanding of policy and regulation, with the ability to operate compliantly within a regulated financial services environment
Excellent influencing and stakeholder management capabilities, enabling effective collaboration across senior internal and external stakeholders
Great execution and delivery focus, with a previous experience of driving activities from strategy through to measurable results
Market and regulatory awareness, staying informed of industry trends, competitive dynamics, and regulatory developments impacting acquisition
Some other highly valued skills may include:
People management skills, with experience influencing, motivating, and developing others
Prior experience in managing third-party relationships
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role can be based in either Edinburgh or Glasgow.
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