At Lloyds Banking Group, we’re uniquely positioned to make a real impact because our brands really matter to the lives of over 30 million customers. Lives are changing. Making a positive difference in this new world is at the heart of our strategy and vision. We’re redefining our marketing – adopting the latest technologies whilst investing heavily in our systems, capabilities, and people.
Our brands are some of the most iconic in the UK. With an unrivalled history, they are vital in helping our customers navigate their changing worlds. In this team you’ll play your part in building these great brands. Our breadth of marketing mix, our scale and complexity makes us best placed to deliver the marketing of tomorrow. Our purpose is to orchestrate superior, personalised and integrated end to end experiences for customers
This vacancy is in the team that plans and produces best-in-class customer communications under the Scottish Widows brand for our life and pensions business. You’ll be part of our established Workplace Marketing Consultancy team, supporting the delivery of bespoke employee engagement campaigns and initiatives for our largest Workplace pension schemes. Our employee engagement offering is a key part of our Workplace Pensions proposition. Central to our approach is engaging and educating employees to ensure they understand the benefit of their workplace pension and the importance of planning for the future. You'll work with our wider Marketing team, Distribution and Proposition stakeholders, and creative agencies, to deliver our bespoke marketing consultancy service and provide recommendations within an area of expertise. You’ll support to inspire change, ensuring that customer experience and performance data are the main driver of our decision making, enabling us to deliver outstanding and tailored customer communications.
Location & Ways of Working:
Our team is based in central Edinburgh, therefore you’ll need to be based a commutable distance from our Edinburgh office. We work in a hybrid model, splitting our time between the office and working from home.
Some of the activities you'll be involved in are:
- Delivery of bespoke marketing consultancy for our largest Workplace pension schemes, based on an established employee engagement programme.
- Designing and delivering tailored employee engagement plans, including identifying most appropriate channels of communication, and working with creative agencies to develop copy and creative.
- Effective measurement of all employee engagement activity and initiatives through robust KPI’s and reporting to ensure client/business objectives are met.
- Delivery of Workplace Marketing campaigns, projects and activities by following the approval process and operating within tight governance controls
- Identifying key moments in Workplace customer journeys to build better experiences, whilst also focusing on creative excellence
- Navigating a wide variety of existing processes, procedures and precedents to interpret data and identify possible solutions.
- Establishing excellent working relationships with internal stakeholders and external clients and agencies to ensure effective delivery of all employee engagement activity
Skills & experience we're looking for:
Essential:
- Passion and enthusiasm for doing the right thing for our customers with evidence to back this up
- Good understanding of customer journeys and how to build effective workplace engagement campaigns and experiences
- Values & Behaviours – Thinks We not Me. Is outstandingly collaborative with peers and colleagues across teams and this is demonstrated through their actions as well as their words. Is not competitive over jurisdiction, glory or power. Simply put they want to work with others to enable the bank to win in the market with customers. They are humble, actively listen, and actively learn.
- Control Management –experience managing budgets, workflows and risks associated with their marketing plans. This includes adhering to accurate budget management and FP processes. It also includes showing the work in workflow tools like JIRA and Workfront.
- Multi-channel Marketing – Proven experience across multi-channel campaign delivery and a good awareness of ad-tech enabled targeted campaign methods. Proven record of assisting the delivery of best in class campaigns that deliver clear commercial outcomes.
- Ability to build and maintain strong working relationships
- Self-motivated, ability to effectively prioritise and work to deadlines
- Accurate, clear and concise communication (written and verbal)
- Experience of reviewing and collating feedback on creative concept/artwork
- Ability to collate and analyse data using pre-determined tools, methods and formats.
- Strong attention to detail
- Positive and proactive attitude
- Reliable and organised
- Collaborative teammate
Desirable:
- Client and agency management experience
- Workplace Pensions communications experience
- Copywriting experience
You’ll have a supporting role within the Workplace Marketing Consultancy Team, delivering the annual marketing plan that is making a positive difference for our Workplace customers, within an energising environment where you can work at pace, and make valuable contributions and improvements to the customer experience.
Sound like you?
In return, you’ll enjoy our dedication to your ongoing personal and professional development. Here, you'll grow as a person and develop your career. As a valued member of our team, we'll support to grow and advance you through excellent training and progression opportunities. Our customers’ experience and success starts with yours.
We’ll give you a broad remuneration package which includes:
- Discretionary performance share bonus
- A generous pension contribution
- 28 days leave plus bank holidays
- A flex cash pot you can adjust to suit your lifestyle
- Private Health Cover
- Access to Share schemes* subject to eligibility date
We're an equal opportunity employer and deeply value diversity within our organisation. We'll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
So if you’d like to be part of an inclusive, values-based culture passionate about making a difference, we’d love to hear from you.
Together we make it possible
