Marketing Executive
Love cars and have a knack for online platforms? We’re looking for an Auto Trader Marketing Executive to manage our digital showroom and make sure every vehicle we list stands out from the crowd.
In this pivotal role, you will be the guardian of our digital showroom. You’ll ensure our stock is displayed professionally, accurately, and competitively, directly impacting consumer engagement and helping us sell more cars.
Key Responsibilities
Your primary focus will be managing the day-to-day performance of our Auto Trader advertising portal across our dealerships.
- Oversee the prompt upload and removal of vehicles to maintain an accurate live stock position while eliminating duplicate listings.
- Manage stock contracts effectively, ensuring we stay within advertising allowances and maximise our package ROI.
- Create high-quality adverts with precise descriptions, pricing, and technical specifications that meet brand standards.
- Ensure every vehicle is supported by consistent, high-quality, and engaging photography.
- Regularly review metrics—including VDP views, enquiry rates, and conversion—to improve advert ranking and placement.
- Work closely with Sales Managers, Marketing teams, and Preparation Centres to ensure all stock is "retail-ready" and presented perfectly.
What We Are Looking For
To succeed in this role, you should be a data-driven individual who understands the "science" behind a great car advert.
- Strong reporting skills and proficiency in Excel to monitor spend and performance.
- A solid understanding of online marketing principles and consumer behaviour.
- Excellent verbal and written skills to craft compelling copy and collaborate with internal teams.
- A genuine interest in cars and an up-to-date understanding of the latest automotive trends.
- An eagle eye for accuracy to ensure our digital showroom is flawless.
This is an excellent opportunity for a Marketing Executive with a strong work ethic looking to join a fast moving and forward-thinking company where you can grow your future.
Hours: Full Time (9am – 5pm)
Location: Aberdeen
In return for your hard work and dedication, you have the opportunity to earn an excellent salary, plus lots of fantastic benefits.
- Preferential rates on vehicle parts purchases and servicing.
- Industry leading discounted Employee Car Scheme
- 30 Day Holiday
- Award winning In-house and manufacturer training
- Cycle to work scheme
- State of the arts dealership standards
- High earning potential through commission or bonus
- Some roles offer company car
- Life assurance
- Group contributory pension scheme
- Careers development opportunities
So… What happens next?
Like the sound of this position? Once applied, our Recruitment Team will review your CV. If suitable, a member of the team will contact you to advise your CV has now been sent to the hiring manager.
Extra attention will be given to applications that include a cover letter stating three qualities that you can bring to the role.
Please note we can only accept applications from candidates who are eligible to work in the UK without Sponsorship. Verification of your Right to Work in the UK should be included with your application.
Benefits:Competitive salary and brilliant benefits
