Global Marketing Manager

Edrington • Full-time • Glasgow, Scotland, United Kingdom • 1w ago

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

Embrace Excellence

Brugal has an ambitious goal to become the #1 ultra-premium rum by 2035. Central to this is elevating the 1888+ range, reducing reliance on core lines, and advancing premiumisation in key markets.

The Marketing Manager will deliver the brand strategy, brand proposition and DNA and use consumer insight and commercial proximity to markets to develop outstanding global assets to build a breakthrough brand. This role will lead and deliver the global marketing strategy leading all aspects of Insight and Building a Breakthrough Brand and leading the marketing agenda to adopt a breakthrough brand approach and win ATL, BTL and across media, particularly digital and e-commerce. In addition, this position will lead and direct innovation decisions on the brand to ensure a fit with brand strategy, while overseeing activation and deployment.

This individual will have line manager responsibility for one team member and will be a critical part of the Edrington marketing business ensuring Brugal BU is represented and integrated

Make an Impact

Reporting to the Managing Director key responsibilities include;

Lead global insight for 1888, using consumer, market, and brand equity data to shape growth plans, prioritise markets, guide investment, and drive premiumisation in core regions.

Build a culture of curiosity, steering the Brand team to place insight at the centre of strategic decision-making and developing tools for test‑and‑learn activation.
Create and manage a global insight library, track brand health across priority markets, and translate research into compelling, influence‑driving presentations.
Develop breakthrough marketing, co‑creating bold market plans, inspiring adoption of 1888 strategies, and delivering high-impact activations—especially in the USA and France.
Drive standout brand experiences, including PR, social (with influencers), CRM, digital ecosystems, and culturally resonant experiential activations.
Lead innovation strategy, shaping a premium and luxury pipeline, partnering with the Master Blender, and ensuring innovation aligns with brand DNA and commercial goals.
Execute prestige launches through exceptional paid, owned and earned plans that enhance Brugal’s ultra‑premium credentials.
Bring innovation to culture, creating partnerships and experiences that elevate brand perception and attract Status Expert consumers.
Lead and empower teams, developing talent, fostering collaboration across global markets, and ensuring high engagement and strong delivery.

Your Talent and Skills

Strong strategic thinking with the ability to analyse information and draw clear conclusions and implications
Solid understanding of P&L management
Highly organised, resilient, and positive, with the ability to perform under pressure
Excellent interpersonal and communication skills, effective across multicultural and cross‑functional environments
Empathetic, engaging leader able to work with diverse nationalities, seniority levels, and experience
Adaptable and flexible to shifting business priorities and change
Proactive, self‑directed, and effective working remotely within matrix organisations
Proven ability to lead and inspire agencies and direct reports to deliver high‑quality execution
Demonstrated track record of cross‑functional leadership and building motivation across teams
Strong capability to develop compelling brand propositions anchored in brand DNA
Relevant degree preferred, with experience in alcoholic drinks or luxury/premium food & drink brands advantageous
Experience working independently in multicultural, remote environments
Spanish language skills desirable but not essential

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.

Edrington

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