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Senior Brand Manager - Jura

Whyte & Mackay • Contract • Glasgow, Scotland, United Kingdom • 5d ago

Job Title: Senior Brand Manager - Jura - 12 months FTC

Function: Global Marketing

Location: Head Office, Glasgow - Hybrid 2 days per week.

Job Level: (Internal Reference Only) 5

Contract: 12 Month Fixed Term Contract / Secondment

Role Reports to: Head of Brand - Jura & Tamnavulin

Date vacancy will close: Friday 22nd May 2026. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don't delay in applying!

Who we are:

Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?

What the opportunity looks like:

The Senior Brand Manager (Jura) is responsible for the creation and implementation of global brand initiatives that build physical and mental availability of Jura in key international markets.You will help lead and develop the global brand strategy across the full marketing mix with a particular focus on NPD.You will work collaboratively with key markets, channels & commercial teams & build execution and roll out plans in line with brand guidelines, and to achieve brand & commercial objectives.

You will manage an ABM that will support both the SBM and Brand Manager, as well as some Communication responsibility.

You will be integral in ensuring we are delivering against our company vision to be a driving force, renowned for building brands that stand out.

Creation of global initiatives to deliver brand strategy.
Develop outstanding new products from concept to market launch that will support the brand strategy.
Identify and develop key brand platforms to build brand awareness.
Review brand performance and progress against key initiatives and report to key internal stakeholders – QBR, market updates, etc.
Develop the NPD strategy with the head of brand & brand controller.
Work with head of brand & brand controller on the new design principles, ensuring clear role or ranges and products with consistency in designs.
Develop future proof concepts for premium Jura range based on consumer insight, category role/drivers, channel relevance and commercial success criteria.
Ensure packaging and design development of premium range is in line with Jura brand design guidelines.
Collaborate with the whisky making team to define new product propositions and with whisky operations team to ensure stock model alignment.
Global Comms and Campaign development with guidance for market localisation though toolkits.
Work with Comms Manager & Digital team on identifying the right consumer journey & investment for campaigns & launches.
Evaluate activity results against brand objectives and recommend stop/start/continue.

Skills and experience that will help you be a success:

For this role we're looking for:

Brand marketing experience in FMCG/premium brands, with demonstrable brand management experience. Including NPD from concept to consumer.
Previous experience of developing and executing brand positioning.
1Proven track record of leading initiatives across cross-functional project teams (ideally international).
Experience of managing multiple stakeholders.
A relevant business or marketing qualification.
Knowledge of developing brand marketing plans.
Digitally literate and content savvy.
Thorough understanding of consumer touch points from shelf to digital media.

We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!

Why join us:

We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.

Our application process:

If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.

Our team read each and every application, therefore you'll hear back from us in due course.

Candidate guidance on the use of AI in the application and screening process can be found on our career site.

Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we'll do what we can to support.

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