The General Manager is responsible for the overall leadership, performance, and day to-day operation of the holiday park. This role ensures that all departments work effectively together to deliver a high-quality experience for holiday homeowners and guests.
The position combines operational oversight, team leadership, financial management, and customer service excellence to maintain a safe, welcoming, and well-presented environment. The General Manager plays a key role in driving performance, improving standards, and supporting the ongoing development of the park.
Duties will Include
Providing strong leadership across all departments to ensure effective and efficient park operations
Implementing and maintaining operational policies, procedures, and standards
Recruiting, training, and managing a diverse team, promoting a positive and collaborative working culture
Conducting regular performance reviews and providing coaching, feedback, and support to team members
Ensuring a high standard of customer service is consistently delivered across all areas of the park
Managing guest feedback, concerns, and complaints in a professional and timely manner
Developing and implementing strategies to enhance guest satisfaction and retention
Managing park budgets, including monitoring revenue, expenditure, and financial performance
Identifying opportunities for revenue growth and cost efficiencies
Overseeing the maintenance, cleanliness, and presentation of all park facilities
Working closely with maintenance and grounds teams to ensure timely repairs and upkeep
Implementing preventative maintenance programmes to protect assets and improve longevity
Supporting and overseeing park improvements, refurbishments, and new development projects
Ensuring compliance with all company policies, legal requirements, and industry regulations
Promoting a strong health and safety culture across all operations
Collaborating with senior management to support business objectives and long term strategy
Carrying out any additional duties required to support the successful operation of the park
Skills Required
Proven experience in a senior leadership role within hospitality, leisure, or tourism
Strong financial awareness, including budget management and commercial decision-making
Excellent leadership, communication, and interpersonal skills
Strong problem-solving ability with a proactive and solutions-focused approach
Ability to manage multiple priorities in a fast-paced, operational environment
High standards of customer service and attention to detail
IT competency including use of business systems and reporting tools
Flexibility to work weekends, holidays, and peak seasonal periods as required
Qualifications/Experience
Previous General Manager or senior leadership experience within a holiday park, hotel, or similar environment (preferred)
Demonstrated experience managing multi-department teams
Relevant qualifications in hospitality, tourism, or business management (advantageous but not essential)
Our Values
As an employer, we are committed to providing a supportive, fair and well‑structured working environment. Our approach is shaped by our core values of Family, Sustainability, Integrity and Quality, and we reflect these in the way we support both the people we employ and the families we work with.
Family
We aim to create a respectful and welcoming atmosphere where our team members feel valued and included. We believe in loyalty, continuity and working together to ensure the best possible experience for the children and families we support.
Sustainability
We are mindful of our impact on the community and the environment. We work responsibly and encourage efficient use of resources, with a focus on creating long‑term, positive outcomes for families and our wider surroundings.
Integrity
We are committed to transparency and honesty in all aspects of employment. We build trust through clear communication, doing what we say we will do, and maintaining professional, reliable working relationships.
Quality
We strive for high standards in the support we provide. We focus on doing the basics well, consistently, and are committed to providing the best possible experience for the child, the family and our staff. We invest in good training, safe practices and a positive culture where everyone can do their best work.
