About Us
General Manager – BrewDog DogTap Ellon
You’ll lead our flagship taproom and brewery - a high-profile, high-volume site. We offer a meaningful relocation package, covering moving costs and helping you settle in locally.
At BrewDog, our mission is simple: make people as passionate about great beer as we are. Our bars sit at the heart of that mission, serving quality food, pouring world-class beer and creating an unforgettable experience every shift.
Why You’ll Want to Work With Us
- Competitive bonus: 25% of annual salary + uncapped 10% overachievement bonus on top
- 45 hour contract and paid overtime
- £4 hot meals on shift – proper fuel to get you through a busy shift.
- Safe Ride Home – £5 taxi home contribution for any shift finishing after midnight.
- BrewDog crew discount – 50% off beer, cocktails and merch + 25% off food.
- Plus many more – enhanced sick pay, life assurance, retail discounts, employee assistance programmes, enhanced family policies, extra holidays, pawternity leave, DE&I groups and crew forums.
About The Role
As General Manager of DogTap Ellon, you’ll take full ownership of the venue and lead from the front every day. This is a hands-on leadership role where you’ll set the standard, drive commercial results and build a high-performing team that delivers unforgettable guest experiences.
You’ll be responsible for the overall performance of the bar, from people and culture to profitability and growth. With the autonomy to shape the venue and the support of a wider leadership team behind you, this is a chance to truly make your mark.
Key responsibilities include:
- Leading by example on every shift, setting the tone, energy and standards.
- Running a tight, well-organised operation that consistently delivers outstanding guest experiences.
- Recruiting, managing, coaching and developing a strong team across bar, floor and kitchen.
- Owning the commercial performance of the venue, including P&L, stock management, labour planning, cost control and sales growth.
- Ensuring exceptional standards of service, safety, cleanliness and compliance at all times.
- Building a positive, inclusive and motivated crew culture where people feel supported, challenged and proud to work.
- Championing beer education through tastings, training and everyday knowledge-sharing, making beer passion part of the venue’s DNA.
About You
You’re a confident, hands-on leader who thrives in a fast-paced hospitality environment and genuinely loves great beer and brilliant service. You lead by example, bring energy to every shift, and know how to get the best out of your team while holding high standards.
You’re commercially minded, people-focused and comfortable taking full ownership of a venue’s performance. You enjoy building strong teams, developing future leaders and creating a positive culture where everyone pulls together and takes pride in what they do.
You’ll bring:
- Proven experience leading a high-volume hospitality venue, ideally as a General Manager or equivalent.
- A hands-on leadership style with the ability to motivate, coach and develop teams at all levels.
- Strong commercial awareness, with experience managing P&L, labour, stock and costs.
- A passion for delivering outstanding guest experiences, every time.
- Confidence making decisions, solving problems and driving continuous improvement.
- A genuine interest in beer, food and hospitality and a desire to keep learning and sharing that knowledge with others
THE BREWDOG CHARTER
IT'S ALL ABOUT BEER. NO COMPROMISE We make every BrewDog experience the best it can be.
CREATIVITY IS OUR UNFAIR ADVANTAGE New beers. New ideas. New standards.
WE DO MORE IN A DAY THAN OTHERS DO IN A WEEK You get more done when you do it together.
WE LISTEN. WE LEARN No egos, just honesty and transparency.
WITHOUT US WE ARE NOTHING We play to win, and we have fun while we're doing it.
