Job Description
Purpose of the role
To develop and implement marketing strategies to promote brand, products, and services across various markets
Accountabilities
- Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
- Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
- Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
- Management of the marketing budget, allocating resources to maximise ROI.
- Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.
Assistant Vice President Expectations
- To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
- Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
- OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
- Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
- Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
- Take ownership for managing risk and strengthening controls in relation to the work done.
- Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
- Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
- Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
- Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
- Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
Join us as a Marketing Manager - Business Banking, where you will drive the strategy and planning for our Business Current Account Acquisition, working closely with our Business Banking teams to define clear objectives and shape effective marketing strategies. You will collaborate with channel experts to guide the delivery and execution of campaigns, ensuring a cohesive and insight-led approach, while also managing relationships with a wide range of internal and external stakeholders, including partnerships, creative agencies, and media agencies. In this role, you will take ownership end-to-end, translating direction from senior leadership into actionable plans and delivering high-impact marketing activity that supports growth in our business banking portfolio.
To be successful as a Marketing Manager - Business Banking, you should have:
Proven experience in development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
Sound and comprehensive relationship building and diplomacy skills to be able to communicate complex material, with the ability to guide and influence stakeholders, colleagues and external creative agencies.
A broad and extensive experience of digital and marketing, and proven results, including planning, scheduling and prioritising, customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance.
Excellent communications skills, written and verbal, high levels of accuracy for work, combined with experience in developing and delivering world-class marketing activity.
Budget management, with the ability to effectively plan, allocate, and optimise spend to maximise return on investment and support strategic objectives.
Some other highly valued skills may include:
Experience in B2B (business-to-business) marketing.
Experience of planning, building, delivering and reporting of multi-variant marketing activities across multiple channels including direct mail, email, SMS and display advertising.
Experience of working within an Agile project management environment.
Experience of working in a highly regulated industry.
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.
This role will be based in London, Glasgow or Northampton.
